Oct 28, 2010
Oct 27, 2010
Price - Mac's may be more expensive to purchase but they come pre-loaded with the iLife suite which offers editing and management of photos, music, videos and other media while PC's tend to come with much more basic software to accomplish these tasks.
- Servicing a Mac is more expensive since many parts are proprietary to Apple so replacements aren't do-it-yourself.
Other key facts
- Mac's are better suited than PC's for graphic design, desktop publishing, music production and some science applications.
- PC's are much better suited than Mac's for gaming.
Consider these facts along with your budget and computing needs when next you are in the market for a computer.
- PC vs. Mac: The Straight Scoop
- In their words: Experts weigh in on Mac vs. PC security - InSecurity Complex - CNET News
- Microsoft keeps Mac vs. PC battle going on Windows 7 website
- Mac vs PC People: Personality Traits & Aesthetic/Media Choices
Oct 26, 2010
Oct 25, 2010
Happy Monday, we hope you had a great weekend! Read on for this week's technology tips, tricks and news.
TIPS & TRICKS
- VIDEO: Microsoft Word - Landscape orientation in Word
- Office for Mac 2011 Behind-the-Scenes: Co-Authoring, Office Web apps, Scheduling Assistant, & Broadcast Slideshow!
- Downloading Facebook Albums Easily
- How to Turn Your WordPress Blog Into a Social Network
- We blogged last week about managing yor online reputation, here are some more tips from the New York Times' Gadgetwise blog
- VIDEO: Digital Self-Publishing
Oct 22, 2010
Cyber security requires vigilance 365 days per year. However, the Department of Homeland Security (DHS), the National Cyber Security Alliance (NCSA), and the Multi-State Information Sharing and Analysis Center (MS-ISAC), the primary drivers of NCSAM, coordinate to shed a brighter light in October on what home users, schools, businesses and governments need to do in order to protect their computers, children, and data." *
Here are some resources to help you, your family and your business stay safe online:
- National Cyber Safety Alliance - Cybersecurity on the go: make it a habit | Stay Safe Online
- Dept of Homeland Security | Cybersecurity Family & Business Resources
- Google's Family Safety Center
- Official Google Blog: National Cyber Security Awareness Month 2010: Stop. Think. Connect.
- Help keep your account safe with the Gmail security checklist | Official Gmail Blog
- NMC's Blog: Protect your children while they are on-line
- NMC's Blog | What is cyberbullying?
- NMC's Blog | How to remove personal information from your hard drive
Since many companies often use an electronic keyword filter to screen potential candidates your increase chances of being discovered by a hiring manager with an opening that matches your interests by including multiple keywords. Some online job boards may also ask you to input keywords in a separate field to aid in matching you with the right jobs.
Of course, once a recruiter for your dream job finds your resume on the Web and invites you for an interview, you will need a well-formatted print resume - see MS Word templates for creating resumes here.
Oct 21, 2010
- Find recruiters or industry leaders with Twitter accounts, follow them and occasionally engage with them to learn more about them and the companies for which they work. Developing a good relationship here can lead to an invitation for an off-line meeting.
- Re-tweet or share any industry-relevant information that you find.
- Post links to your blog posts.
- Learn more at Mashable's "How to: Find a Job on Twitter"
- Be sure your personal Facebook page has the appropriate privacy settings so any questionable content there cannot be found by a potential employer.
- Create a business page focused on your job search where you should post your resume and links to any professional web content you have created or any articles written by or about you.
- Use the Notes section as a blog where you can post ideas and points of view about your industry.
- Be sure to update your status regularly.
- Get your friends to "like" your page and spread the word about your job search!
- Start or update a blog regularly to showcase your expertise and point of view.
- You may want to import your blog into Facebook's Notes.
- Follow other relevant blogs and comment on any interesting posts to engage with industry peers.
- This may not be appropriate for all industries, but creating and sharing online videos that highlight your talents, expertise, creativity and points of view may help you to get noticed by hiring managers.
- The ultimate social network for job hunting - Erik Qualman's Socialnomics video tells us that "80% of companies use social media for recruitment" with 95% of those companies using LinkedIn!
- Be sure to create or update your existing profile with your work history, education and other relevant experience as well as links to your blog, Twitter or Facebook page.
- Write a thoughtful and descriptive headline for your profile.
- Be sure to connect with anyone in your address book that currently has a LinkedIn page and ask them for recommendations.
- Join (or start) industry groups and post an ad describing the job you are searching for in the jobs section of each group.
Be sure to actively participate in any group you join by sharing great
ideas and information with your peers and it is a great way to get
noticed by potential employers.
- Add applications to your profile that will pull your blog posts, Twitter updates or even presentations that you have created and shared online.
- Post and answers questions.
- This is a virtual copy of your resume that can be hosted on your website or your blog.
- Add video, audio or images that showcase your expertise.
- Make your resume shareable by adding a sharing utility such as Share This, Add to Any or Add This that site visitors can access readily to share with others.
Oct 20, 2010
Oct 19, 2010
According to a New York Times article entitled "The Web Means the End of Forgetting," a Microsoft study found that "75 percent of U.S. recruiters and human-resource professionals report that their companies require them to do online research about candidates, and many use a range of sites when scrutinizing applicants — including search engines, social-networking sites, photo- and video-sharing sites, personal Web sites and blogs, Twitter and online-gaming sites. Seventy percent of U.S. recruiters report that they have rejected candidates because of information found online, like photos and discussion-board conversations and membership in controversial groups." If you are even considering applying for a new job, now is the time to ensure that your online presence only shows you in the most positive light!
Here is a summary of tips from ReputationDefender.com, to help you discover what information is linked to you on the web but also ways to manage any negative information/activity that might scare off a potential employer.
- Edit the privacy settings for all your social network accounts to limit the information that others can view about you.
- Google yourself to find out what, if any, negative content might exist about you on the web.
- Edit or delete any poorly written, inappropriate, or defamatory blog posts, forum comments that you have made - especially if they are about a former employer!
- If there are photos of you doing anything that an employer might find questionable on Facebook or Flickr, untag yourself.
- If it's not possible to remove the embrassing content on any website on your own, try requesting that the person that posted the content remove it.
- In extreme cases, you may need to hire a repuation management firm to manage your online reputation.
- In the event that someone with a similar name has questionable content on the web, be sure to explain to potential employers at the beginning of the interview process - or even in your cover letter.
- There is a chance that you may not be able to avoid being linked to negative content on the web so proactively maintaining your personal brand on the web by writing a blog showcasing your expertise or by posting about topics and news related to your profession on Twitter is great way to help counteract any negative content that may be posted about you.
Oct 18, 2010
Here are some great technology tips, tricks and news to help get this week off to a great start!
- Making booklets in Word 2007 and 2010
- Enable Google Instant on Chrome for Mac
- RSS subscriptions versus e-mail
- Subscribing to podcasts that are not in iTunes
- How to add a social media toolbar to your website
- How to uninstall software that you don't like or use
Oct 15, 2010
Here are some facts about water and technology:
- Today, 2.5 billion people lack access to toilets, but many more have access to a cell phone. See more at: Water.org
- The shiny new iPhone in your pocket requires half a liter of water to charge. That may not seem like much, but with over 80 million active iPhones in the world, that’s 40 million liters to charge those alone. Learn more at: Spectrum.IEEE.org
- Do you want to measure how much water it took to make your favorite foods? There’s an app for that. More info at: The Virtual Water Project
Check out more blog posts on the global water crisis from The White House, Mashable and ProBlogger.
Wikipedia defines social bookmarking as " a method for Internet users to organize, store, manage and search for bookmarks of resources online. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them.
Descriptions may be added to these bookmarks in the form of metadata, so users may understand the content of the resource without first needing to download it for themselves. Such descriptions may be free text comments, votes in favour of or against its quality, or tags that collectively or collaboratively become a folksonomy. Folksonomy is also called social tagging, 'the process by which many users add metadata in the form of keywords to shared content.'
In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine."
Check out some of the many bookmarking sites available to help you share resources with friends and colleagues - many of them have applications that allow you to post your bookmarks on Facebook :
Oct 14, 2010
- You will need a computer with active internet connection, a microphone, and audio recoding software such as Audacity which is available for free download and is compatible with both Macs and PC’s. Be sure to download the associated mp3 encoder from the Audacity website.
- Record, edit and save your audio file using Audacity. You may consider creating an “intro” for your podcast series – this can be a script that you recite at the beginning of each podcast or music (look for royalty free music) that plays before your podcast starts.
- Upload your podcast file to an online hosting service – OurMedia.org offers a free hosting service for podcasts but you can find other free podcast hosting sites with a simple search on Google. If you have an existing website hosting service where you can store your mp3 podcast files, you may still want to consider using a free service like OurMedia.org to store your files if you do not have an unlimited hosting plan.
- Next you will need to create an RSS feed for your blog, you can use Google's FeedBurner for free if you have a blog that links to your mp3 podcasts but there are software programs available to help you create the XML files needed to create an RSS feed.
- Submit your podcast’s RSS feed to iTunes and online directories to reach potential listeners. Be sure to add a button or widget on your website or blog to allow people to subscribe to your RSS feed.
- Publish your podcast:
For info on creating a video podcast (also know as vodcast) check out:
- MacWorld's How to create a vodcast for Macs
- Georgia State Univeristy's instructions on creating a video podcast, using a Windows PC
Oct 13, 2010
WordPress users, watch this tutorial to learn how to import your blog into Facebook:
Oct 12, 2010
We hope your week is off to a great start! Check out some great tech tips and news below.
- Hacking/Online Security
- Top 10 USB Thumb Drive Tricks
- The Master List of Hotmail Keyboard Shortcuts
- How Can I Move an Individual Application and Its Settings to Another Mac?
Oct 8, 2010
According to a study conducted by the Pew Research Center's Internet & American Life Project, 81% of cell phone owners use their phones to report where they are or to check someone else’s location. The same number of survey respondents indicated that they use their cell phones to coordinate where they are to meet someone.
If you own a store, restaurant, professional offices or any business where customers can visit your establishment, tapping into this trend may be a profitable way to market your business. Using a geo-location or "check-in" services and mobile applications such as Foursquare, Gowalla, Brightkite, Loopt, Shopkick, Facebook Places and even Twitter may help new customers discover your business. In addition, your loyal customers can leave invaluable positive feedback (yes, you do open yourself up for some negative feedback as well!) and you can further engage with them by offering discounts and other benefits. Many of these services are "geo-social," combining social networking with their "check-in" service like the fast-growing Foursquare which give "mayorships" to the person checking in most often to their business and even offering freebies - with competition for "mayorships" and rewards to be had, no wonder Foursquare is so popular.
Check out these articles to learn more about how you can use geo-location tools to market your business:
- Geolocation 101: How it works, the Apps, and Your Privacy
- Ways Small Businesses Can Offer Location Based Deals
- Cellphone in New Role: Loyalty Card
- How to Leverage Foursquare for Business
- How Powerful is Foursquare for Local Businesses?
- Use Facebook Places to Boost Business and Life Sales
- The Video Guide to Facebook Places for Business
- 3 Reasons Why Twitter's Geolocation Feature is Cool
Oct 7, 2010
- Investing in expensive equipment to produce a video is simply not necessary - YouTube videos are just 320 x 400 pixels. We recommend that you invest in a user-friendly video camera for under $500.
- Proper lighting while recording is important and doesn't have to be expensive. (Read Bill Moyer's video lighting secrets for your home studio.)
- Choose a descriptive user name - this will become the name of your YouTube channel and you will not be able to change it.
- Be sure to include your website URL in your video.
- Videos must be under 10 minutes in length - but your video does not have to be that long!
- Give a good deal of thought to your choice of video name, your video description and the keywords you associate with your video, you want search engines to be able to find your video so chose keywords that best fit your business offerings and niche.
- Let your contacts know about your YouTube channel, notify them via email or on a social network such as Facebook or Twitter and be sure to post the URL on all your marketing materials and include the link in your email signature.
- Interact with other YouTube users - comment on relevant videos and subscribe to other channels in order to drive some traffic to your channel.
Let us know if you are using online video to market your business, leave us a comment below with the URL for your videos.
See for yourself why the videos from Old Spice, Gillette, Blendtec and IKEA went viral!
As mentioned in our post about using social media for business, many business have had success using Twitter to generate business, check out Twitter's case studies to learn how companies, large and small, are engaging with customers, gaining invaluable word-of-mouth advertising and growing their businesses using this service.
Follow NMC on Twitter, @nmc2004
For lists of celebrities, musicians, news outlets and other interesting Twitter users to follow, check out wefollow.com
Check out Twitter's YouTube video: "Twitter: discover what's new in your world"
Oct 5, 2010
Downloading Facebook Photo Albums using FacePAD: Facebook Photo Album Downloader
Scheduling your Facebook messages using Sendible
Synchronizingphotos of your Facebook friends with your MS Outlook contacts
Deleting, Canceling and Terminating your Facebook Account and Profile
Oct 4, 2010
Welcome to Monday, all! Here's this week's roundup of interesting tech tips and news, enjoy!
- File Management
- As of Monday, Ocotber 4th, check the apps you download on your mobile phone for TRUSTe certification to ensure that your private information is protected - A Badge That Tells Consumers, 'Trust This App'
- Keeping Your Twitter Account Active and Secure
- How to Show More Sites On the Internet Explorer 9 New Tab Page
- Five Best Presentation Creation Tools
- How to Encode Video for All Your Mobile Devices
- Why You Should Use Ad Block Extensions, Even if You Don't Block Ads
- To Remain Productive: Assign Email a 15-Minute Minimum to Avoid Unnecessary Checking
- 5 ways to cut your storage footprint
- Tablet computers on the horizon - Dell (Streak), BlackBerry (PlayBook) , Sharp Galapagos, Kno and Amazon?!
- Social Media
- Microsoft boosts Hotmail security, limits account hijacking
HP to generate ad revenue from printing reformatted web pages
Oct 1, 2010
You've spent your good money on your electronics so you want to keep them clean and looking good, but how? Well, according to Good Housekeeping, no harsh cleansers are necessary - a microfiber cloth and a bit of water or rubbing alcohol does the trick in most cases. Check out their full list of tips for cleaning most electronics such as keyboards, LCD monitors, cell phones, stereos and more. For quick cleaning, you can always use wipes specially made for cleaning electronics.