Build your company's mailing list with Facebook

Tweet Building a mailing list is key to executing a successful email marketing strategy for your business. If you have set-up a business page on Facebook and are looking to engage with those users that have "liked" your page outside of Facebook, you can ask those users to sign up for your compnay's mailing list directly from Facebook.

If you use comF5, AWeber, Mail Chimp or another service to manage your email marketing, you can add an email opt-in tab to your company's Facebook page using the Static FBML application and the opt-in HTML coding provided by your email marketing service. ArtBizBlog gives a great tutorial for creating an opt-in tab on your company's Facebook page.

Email marketing service, Constant Contact, has made it easy for their subscribers to add an opt-in tab to their Facebook pages with a dedicated application, details are here Look for other email marketing services to follow suit!