The Pew Internet Project recently reported that 35% of American adults own smartphones. In another survey by Prosper Mobile Insights, the smartphone and tablet users surveyed reported that they used their smartphone or tablet to replace these devices/services:
- Alarm Clock: 61.1%
- GPS: 52.3%
- Digital camera: 44.3%
- Personal planner: 41.6%
- Landline phone: 40.3%
- MP3 Player: 37.6%
- Video Camera: 34.2%
- Newspaper: 28.2%
- Radio: 27.5%
- Desktop/Laptop Computer: 24.2%
- Gaming device: 20.8%
- Books: 20.1%
- Internet service at home: 19.5%
- DVD Player: 14.1%
57.7% of respondents said they would be somewhat or very comfortable using their device to make a purchase in a store. 22.8% are unsure while 19.5% would be not at all or not very comfortable using this new “swipe technology.”
See the summary of the survey findings here. Download the full report of the mobile survey here.
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